Alert emails
Lapse emails everyone in your organization when a check finds something new. It won't send the same alert twice: you get a new one only when something changes, like a new problem on an ad or the next alert day.
What you get
- A violation email as soon as a check finds an ad running without a valid license, with a link to each ad.
- A heads-up when a license behind a live ad is about to end: by default 14, 7, 3 and 1 days before, and on the last day. Licenses with no live ads don't send one.
- If you saved the creator's email, the heads-up has a link that opens a ready-to-send renewal request in your own email app. Lapse never emails creators.
- A reconnect email if Meta access to an ad account expires.
Change when they arrive
In Settings, change the alert days (for example 30, 14, 7) and your time zone. A license covers its whole end date and runs out at midnight at the end of that day, in your time zone. On Agency and Scale you can also send alerts to a Slack channel.
If an alert lands in Promotions in Gmail, drag it to Primary once and the rest will follow.
Open SettingsStill stuck? Email support@trylapse.io and a person will reply.