UGC usage rights license template

UGC CONTENT LICENSE AGREEMENT

This is a template, not legal advice. Laws differ by country and state: have a lawyer review it before you sign.

LICENSE SUMMARY

Creator: [Creator legal name, handle, email]
Brand: [Brand legal name, contact name, email]
Content: [Each video or photo, e.g. 3 x 30-second videos delivered by 2026-12-01]
License start date: [Start date] (or the day the Content is delivered, if later)
License end date: [End date], 11:59 pm [time zone]: the last day the Content may run. Nothing runs after it.
Channels: Organic: [Yes/No]. Paid ads: [Yes/No, which platforms]. Partnership ads/whitelisting: [Yes/No]
Territory: [Worldwide / countries]
Exclusivity: [None / category and dates]
License fee: [Amount and currency], due [date or terms]
Extension price: [Amount] per [30] days, agreed now
Takedown: All paid ads using the Content paused by the end of the End Date; Brand confirms in writing within [3] business days

1. PARTIES AND CONTENT

This agreement is between [Creator legal name] ("Creator") and [Brand legal name] ("Brand"), signed on [date]. If an agency runs ads for Brand, Brand is responsible for the agency following this agreement.
"Content" means the following, delivered by Creator: [list each video, photo or post, with length and delivery date]. It also includes every edit, cut or version Brand makes from it.

2. OWNERSHIP

Creator keeps ownership of the Content, including copyright. Creator grants Brand a [non-exclusive] license to use the Content only as this agreement allows. Any use not listed here needs Creator's written consent.
Brand may not sell, sublicense or give the Content to anyone else, except agencies and platforms that run Brand's own marketing.

3. LICENSE TERM

The license starts on [Start date] (or the day Creator delivers the Content, if later) (the "Start Date") and ends on [End date] (the "End Date"), including the End Date, at 11:59 pm in [time zone]. That whole period is the "License Term".
If no End Date is filled in, the End Date is the [90]th day of the License Term, counting the Start Date as day 1. The license is never perpetual unless this agreement says "perpetual" and a separate fee is paid for it.

4. WHERE THE CONTENT CAN RUN

During the License Term, Brand may use the Content only on the channels ticked below:
[ ] Organic posts on Brand's own accounts: [Instagram, Facebook, TikTok, YouTube, other]
[ ] Brand's website, emails and online store
[ ] Paid ads from Brand's own ad accounts on: [Meta (Facebook and Instagram), TikTok, YouTube, other]
[ ] Partnership ads or whitelisting through Creator's handle (see clause 5)
[ ] Other: [TV, out-of-home, print, in-store; describe]

5. PARTNERSHIP ADS AND WHITELISTING

If ticked in clause 4, Creator will give Brand ad access through the platform's own permission tools (for example, Meta partnership ad permissions or a TikTok Spark Ads code) for the License Term only. Creator never shares a password.
Brand may run only Content and ad copy Creator has approved in writing (email is fine) through Creator's handle, and may not post, comment or message as Creator. Creator will not remove access before the End Date unless Brand breaks this agreement. After the End Date, Creator may remove it at any time, and Brand will withdraw its own access within [3] business days.

6. TERRITORY

Brand may show the Content in: [Worldwide / list countries or regions].

7. EXCLUSIVITY

[Choose 1] No exclusivity: Creator may work with any brand, including competitors.
[Or] Creator will not create paid content for [named competitors or a narrow product category] from [date] to [date]. Brand pays [amount] for this, on top of the license fee.

8. EDITS

Brand may cut, crop, resize, caption, translate, add music it has licensed, add its logo and offers, and combine the Content with other footage, as long as the result doesn't change the meaning of what Creator says.
Brand may not use AI or other tools to create new words, voice, face or body from Creator's likeness, make Creator appear to make a claim they didn't make, or use the Content [in political, adult or other excluded contexts]. Edited versions are covered by this license and end on the same End Date.

9. FEE AND PAYMENT

Brand will pay Creator: content fee [amount]; usage (license) fee [amount]; partnership ads fee [amount, if any]; exclusivity fee [amount, if any]. Total: [amount and currency].
Payment is due [on signing / within [30] days of delivery] by [bank transfer, PayPal, other], against Creator's invoice. If a payment is more than [15] days late, Creator may tell Brand in writing, and Brand will pause paid use of the Content until it is paid.

10. EXTENDING THE LICENSE

Brand may extend the License Term [30] days at a time for [amount] per extension, on the same terms, up to [number] times. Each extension moves the End Date [30] days later. To extend, Brand tells Creator in writing before the End Date and pays within [15] days. Any other extension needs Creator's written agreement.
If Brand runs paid ads with the Content after the End Date without an extension, Brand will pay [150]% of the extension price for each started [30]-day period they ran, and clause 11 still applies. Ads paused within the [48] hours clause 11 allows after Creator's notice, and within [2] days of the End Date, are not charged this fee. Paying this fee does not give Brand the right to keep running the Content.

11. END OF LICENSE AND TAKEDOWN

By the end of the End Date, Brand will stop every use of the Content except those this clause allows, and will pause or delete every paid ad that uses the Content, in every ad account, including duplicates, re-cuts, edited versions, dynamic or catalog ads, and ads run by Brand's agencies or partners. Brand will not start any new use of the Content after the End Date.
Organic posts Brand published during the License Term may [stay up / be removed within [30] days] after the End Date, but may not be boosted or run as ads. Content on Brand's website, emails and online store comes down by the End Date unless ticked here: [ ] may stay. Printed materials already made before the End Date [may / may not] be used up.
Within [3] business days after the End Date, Brand will confirm to Creator in writing that all paid use has stopped.
If Creator finds the Content still running after the End Date, Creator may email Brand a link or screenshot, and Brand will pause it within [48] hours of that email. Clause 10 fees still apply.

12. AD DISCLOSURE

Both parties will follow the advertising disclosure laws and platform rules where the Content runs, including the US FTC Endorsement Guides where they apply. Creator will use the disclosure Brand reasonably asks for (such as #ad or the platform's paid partnership label) on Creator's own posts, and Brand will not remove or hide disclosures.

13. PROMISES FROM EACH SIDE

Creator promises the Content is Creator's original work, and that Creator has permission from anyone else who appears in it and for any music, locations or materials Creator added.
Brand promises the product information and claims it gave Creator are accurate, and is responsible for its own ad copy, targeting and any claims it adds. Each party will cover the other's reasonable costs from a third-party claim caused by its own breach of these promises.

14. CANCELLATION

If Brand cancels before delivery, Brand pays [50]% of the content fee for work done, no license is granted, and Creator refunds any other fees already paid. If Creator doesn't deliver by [delivery date] and doesn't fix it within [7] days of written notice, Brand may cancel and get back any fees paid.

15. GENERAL TERMS

This is the whole agreement about the Content. Changes and extensions must be in writing; email counts. Notices go to the email addresses in the license summary. This agreement is governed by the laws of [state or country], and disputes go to [courts or mediation in that place]. If 1 part can't be enforced, the rest still applies.

SIGNATURES

Creator: ____________________  Name: ____________________  Date: __________

Brand: ____________________  Name and title: __________________  Date: ________

Free template from Lapse: trylapse.io/tools/ugc-license-template