Lapse vs UGC Rights Tracker
UGC Rights Tracker is a focused tool for recording creator usage rights and getting an email 14 and 3 days before each one expires, from $49 a month. Lapse also records the end date, then checks your live Meta ads against it, so it can show which ads are still running after the rights end.
Side by side
- Price
- UGC Rights Tracker: $49, $129 or $299 a month
- Lapse: Free audit of 1 ad account; $79, $249 or $599 a month
- How plans scale
- UGC Rights Tracker: By clients and active rights; unlimited on the $299 plan
- Lapse: By ad accounts: 2, 10 or 30 included, then $19 per extra account
- Expiry alerts
- UGC Rights Tracker: Email 14 and 3 days before a right expires
- Lapse: Email before the end date for videos still in ads; Slack on Agency and Scale
- Ad formats tracked
- UGC Rights Tracker: Whitelisting, TikTok Spark Ads and Meta Partnership Ads
- Lapse: Any Facebook or Instagram ad Lapse can match to a deal: same post or video, a link you make, or a tag in its name
- Knows which live ads use each video
- UGC Rights Tracker: Not mentioned on its site
- Lapse: Yes, checks live Facebook and Instagram ads every 1 to 6 hours
- Import
- UGC Rights Tracker: CSV with automatic column detection
- Lapse: Our CSV template: paste your rows in, then import
- Agency view
- UGC Rights Tracker: Creators grouped by client brand
- Lapse: Ad accounts and deals grouped by client
- Access needed
- UGC Rights Tracker: None
- Lapse: View-only access to your Meta ad accounts
Where UGC Rights Tracker is the better choice
- It costs less: $49 a month to start, against $79 for Lapse.
- It tracks TikTok Spark Ads as well as Meta, so 1 tool covers both platforms' deals.
- Its $299 plan has no limit on clients or rights, which suits a large agency roster.
- It needs no access to your ad accounts, so setup is just your deal list.
Where Lapse is the better choice
- An expiry email tells you a right ends. Lapse shows which live Meta ads are still running on it, with a link to each.
- Copies of a winning ad that use the same Instagram post or video are listed too. Forgotten copies are a common source of zombie ads.
- It keeps checking after the end date, so an ad switched back on later shows up again on your dashboard.
- Ads that use the video without a partnership label, such as a re-upload from your own page, are covered when they're linked to the deal.
Which should you choose?
Choose UGC Rights Tracker: If you mainly need 1 organised place for rights across TikTok and Meta, with reminders, and someone reliably pauses every ad by hand, UGC Rights Tracker does that well and costs less.
Choose Lapse: If the risk is ads you didn't know were still running, Lapse is built for that check. Some teams use a tracker for the record and Lapse for the live ads; You can paste a tracker's export into Lapse's CSV template rather than re-typing each deal.
Common questions
- Does UGC Rights Tracker connect to Meta Ads Manager?
- Its site doesn't mention a connection to Ads Manager or a check of live ads, as of November 7, 2026. It tracks rights and sends expiry emails.
- Which is cheaper?
- UGC Rights Tracker starts at $49 a month, Lapse at $79. Lapse's free audit lets you see what the live-ad check finds before paying.
- Can I move my rights from a tracker into Lapse?
- Yes. Export a CSV, paste the rows into Lapse's CSV template and upload it. For the free audit, send the export as it is.
- Does Lapse track TikTok Spark Ads?
- Not yet. Lapse checks Facebook and Instagram ads today.
See what your live ads look like against your deals.
Send your rights sheet as it is and view-only access to 1 Meta ad account. Within 48 hours you get a list of every ad whose rights ended, end soon, or have no deal on file. Free.
Facts about UGC Rights Tracker checked on 2026-11-07: UGC Rights Tracker, home and pricing. Prices and features change, so check their site for the latest.
Product names belong to their owners. Lapse isn't affiliated with them. This page is general information, not legal advice.