Free tool
Usage rights fee calculator
What brands typically pay creators to run their content as ads, by creator size and usage window. Based on published 2026 rate data.
- Price paid usage separately from the content fee, per usage window.
- Write down the channels, the exact start and end dates, and the extension rate.
- Ask for extensions before the window ends. Late asks cost more.
Typical range
$300 – $1,500
Extending after launch? Expect about $180 – $1,125 (60–75% of the original rate). Agreeing extension pricing up front is cheaper.
Source: InfluencerFee usage-rights rates, compiled by Gigapay (2026). Ranges, not quotes; real rates vary by niche, engagement and deliverables.
Paying for usage is half of it.
The expensive part is the zombie ad: a creator ad still running after its license ended. Lapse checks every live Meta ad against the license behind it.
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