For brands and agencies running creator ads

Stop paying for creator ads you're no longer allowed to run.

You pay creators to run their videos as ads, but only for a set time. Lapse checks your live Facebook and Instagram ads and tells you which ones ran past that time.

Book a free auditSee how it works

Free · View-only access · Report in 48 hours

Creator? Check if brands are still running your ads, free.

Sample data

Last checked 2 hours ago · 4 live ads

1 ad is still running after its rights ended.

Glow Serum · UGC v3 by @maya.makes

  • Glow Serum · UGC v3Expired
    @maya.makes · Pause or renew
  • Morning Routine · Hook 02Expires in 6 days
    @jon.runs · Request renewal
  • Unboxing · Partnership adNo deal on file
    @thefitkitchen · Add the deal
  • Summer Drop · TestimonialAll good
    @lena.ugc · Nothing to do

How it works

3 steps. Then Lapse keeps watching.

  1. 01

    Add your creator deals

    Add each creator's video and the date your rights end. Upload our sheet template, or add them by hand. For the free audit, send your sheet as it is.

  2. 02

    Connect your ad account

    Give Lapse view-only access to your Meta ad accounts. It can see your ads, never edit them. It pauses an ad only if you turn on auto-pause.

  3. 03

    Get an alert when an ad runs out

    Lapse checks your live ads every 1 to 6 hours, depending on your plan. When an ad runs past its end date, you get an email. On Agency and Scale, you get a Slack message too.

What you get

A short list of ads to fix, and what to do about each.

When an ad keeps running after the creator's rights end, the creator may bill you for the extra time. We call these zombie ads. Lapse finds them for you.

Free audit reportSample

Example brand · 184 live ads checked

3 ads are still running after their rights ended.

Rights ended
3
Ending in 14 days
5
No deal on file
7
All good
169
  • Rights ended

    Glow Serum video by @maya.makes

    Rights ended 20 days ago. The ad is still running.

    What to do: Pause it today, or ask the creator for more time.

  • Ends soon

    Morning Routine video by @jon.runs

    Rights end in 6 days.

    What to do: Ask for a renewal this week, while it's still a friendly ask.

  • No deal on file

    Unboxing video by @thefitkitchen

    A creator ad with nothing in your rights sheet.

    What to do: Find the agreement, or pause the ad until you do.

Example only. Your report lists every ad in the ad account we check, each with a link to it in Ads Manager.

Book a free audit

Pricing

Simple monthly plans

Everyone starts with a free audit. Then pick a plan and Lapse keeps checking for you. Plans are sized by ad accounts, not people.

Pricing questions →

Starter

For one brand.

$79/month

Start with a free audit
  • 2 ad accounts included
  • Live ad checks every 6 hours
  • Email alerts
  • Extra ad accounts $19/month each

Agency

Recommended

For agencies and teams with several brands.

$249/month

Start with a free audit
  • 10 ad accounts included
  • Live ad checks every hour
  • Email alerts
  • Slack alerts
  • Extra ad accounts $19/month each

Scale

For large agencies and groups of brands.

$599/month

Start with a free audit
  • Everything in Agency
  • 30 ad accounts included
  • Extra ad accounts $19/month each

Creator · Free

Without a paid plan you stay on the free Creator plan: license tracking and renewal drafts, but no live ad checks.

Start free

Founding price: join now and keep this price for as long as you stay subscribed. Prices go up after our first 25 customers.

FAQ

Common questions

What are zombie ads?

A zombie ad is a creator ad that's still running after its usage license ended. Usage rights are your permission to run a creator's video as an ad, for a set time. When that time is up and the ad keeps running, the creator may bill you for the extra months. Extending the rights once the ad is already live typically costs 60–75% of the original fee (2026 creator rate data, compiled by Gigapay).

Does Lapse change or pause my ads?

Not unless you ask it to. By default Lapse is view-only: it tells you which ads to pause, with a link to each one. Auto-pause is opt-in, and it opens to every account once Meta approves the pause permission. When it's on, Lapse pauses only ads clearly tied to an ended or revoked license (by a link you made, a tag in the ad's name, or the Instagram post itself), logs every pause, and lets you undo it in one click. It never creates or edits ads.

How is this different from a rights tracker or a spreadsheet?

A tracker tells you when a deal ends. Lapse checks which ads are still running after that date, including copies of the ad in other ad sets. Keep your tracker. You can import it into Lapse.

What data can Lapse see?

Only basic facts about each ad: its name, whether it's running, which ad account it's in, which creator's post or video it uses, and the ad's text and links. Lapse doesn't read your spend, your audiences or your payment details.

Doesn't turning off a creator's partnership code stop the ads?

No. It stops new ads from using that content. Ads that are already running keep going until someone pauses them. That's how zombie ads happen.

Does it work with TikTok?

Not yet. Lapse checks Facebook and Instagram ads today, where most creator ads run. TikTok is on the list.

I'm a creator. Is this for me?

Lapse is built for the brands and agencies that run the ads. Creators can use our free tools: the zombie ads check shows which brands still run your videos after your license ends, and the fee calculator helps you price your deals.

Can I try it before paying?

Yes. Start with a free audit of one ad account. Send your rights sheet as it is, even if it's messy, and you get a report within 48 hours. No card needed.

More answers: what zombie ads are and how to find them, or all guides to creator usage rights.

Free audit

See which of your creator ads should stop running.

Send us your rights sheet and view-only access to one ad account. In 48 hours you get a list of every ad to fix. Free.

Book a free audit